Clean work.
Clear answers.
GA4. Tag Manager. Looker Studio.
One expert. Done right.
What I Do
I handle your entire Google analytics stack. One point of contact, from implementation to insights.
Core service
GA4 Setup & Management
Property configuration, event tracking, conversions, e-commerce measurement, cross-domain tracking, and BigQuery exports.
Tag Manager
Container architecture, tag deployment, custom triggers and variables, data layer configuration, and ongoing maintenance.
Looker Studio
Dashboards that connect your data sources and surface what matters. Built so your team actually uses them.
Analytics Audits
Full review of your existing tracking, gap analysis, measurement planning, and a clear path to fix it.
The Blueprint
Every engagement follows the same six steps. No surprises. No shortcuts.
Discovery
We talk about your business, your goals, and what questions your data should answer.
Audit
I review your current setup, identify gaps, and document exactly what needs to change.
Plan
You get a clear measurement plan: what we're tracking, how, and why.
Implement
I build and configure everything: GA4, Tag Manager, dashboards. Following the plan exactly.
Validate
Every tag is tested. Every event is verified. Nothing goes live until the data is accurate.
Deliver
Clean data, clear documentation, and a walkthrough so your team understands every piece.
Most analytics setups are broken.
Incomplete tracking. Events that fire twice. Dashboards nobody opens. I've inherited enough of these to know the pattern.
I do the opposite. The tracking is thorough, the data is accurate, and the reports actually get used. I make sure your team understands them.
More about how I workAccuracy over everything
Every tag is tested. Every event is validated. Bad data never ships.
Plain English, always
I explain what the data means, not just where to find it. Your team will get it.
One person, full stack
No handoffs between teams. Setup through analysis, one point of contact.
Let's talk about your data.
Tell me what you're working on. No pitch, no pressure. Just a conversation about what you need.
Start a conversation